2011 ARM TECHNICAL SYMPOSIA

歷年回顧

2010： The Future Is In Your Hands

「2010 ARM 年度技術研討會」以『The Future Is In Your Hands』作為主題，與合作夥伴們共同揭露最新的尖端科技以及最佳開發解決方案。此次研討會著重於行動裝置及應用之產業趨勢，一向致力於突破創新的ARM讓與會者一次掌握即將引領潮流的嶄新技術，與ARM一同見證行動裝置新世代。2010年與會來賓人數創新高，ARM也提供超值抽獎禮回饋大家，如HTC Desire以及VIZIO液晶電視。以下提供2010年活動花絮：

2010 ARM 年度技術論壇台北場

Time	General Session
08:30~09:00	Registration
09:00~09:05	Welcome Speech Philip Lu / President, ARM Taiwan
09:05~09:45	Keynote: A New Era of Smart Computing Tudor Brown / President, ARM
09:45~10:00	Code-O-Rama Award Ceremony
10:00~10:30	Chien, Lee-Feng,簡立峰,General Manager, Google Taiwan
10:30~10:50	Break / Booth Visit
10:50~11:20	Keynote : Software Innovation on Smartphone Hsin-Ti Chueh, Director of Software Architecture, HTC
11:20~11:50	Keynote : Cortex-A5 to Cortex-A15: Accelerating Innovation in High-Value, High-Growth Applications Eric Schorn, Vice President Marketing, ARM
11:50~12:20	Keynote : Media Tablet Market Trend Rob Coombs, Head of Global Alliances / Linaro
12:20~12:30	Q&A / Lucky Draw
12:30~13:30	Lunch / Booth Visit

Topic	Track A Multimedia	Track B Processor	Track C Software Enablement/ Development Tools
13:30~14:00	The Future of Embedded Graphics Processors Ian Smythe, ARM	ARM Cortex-A15 – An Innovator's Choice Samuel Chiang, ARM	Linaro – Embedded Linux Collaboration Rob Coombs,Linaro
14:00~14:10	Break / Booth Visit
14:10~14:40	Connected Life at Digital World Tom Wang, ARM	Leading MCU Architecture and Ecosystem – Cortex-M series and CMSIS Leon Chen, ARM	SMP Software Migration Roberto Mijat, ARM
14:40~15:00	Break / Booth Visit
15:00~15:30	MeeGo and Qt on ARM- Open-Source Platform for Home, Mobile, Office and Car Alain Fastre, Nokia Qt	An Evolution in ARM Embedded Processor – TI ARM MPU "Sitara" Anderson Hsiao, TI	Keys to Silicon Realization of gigahertz performance and lower power ARM Cortex-A15 Larry Geng, Thundersoft
15:30~15:40	Break / Booth Visit
15:40~16:10	Enabling a Robust Mali Ecosystem Simon Hickman, ARM	NuMicro: Nuvoton ARM Cortex-M0 MCU Jason Lin, Nuvoton	Improving the Web with NEON Roberto Mijat, ARM
16:10~16:20	Break / Booth Visit
16:20~16:50	The 2011 Web TV Opportunity - How to Enable Web TV on ARM for Less Michael Dimelow, ARM	Freescale Solutions based on ARM Technology Spanning Consumer, Industrial and Automotive Applications Jackson Liu, Vincent Wang, Freescale	Software Optimization by Using ARM Next Generation Linux Development Tool - DS-5 Leon Chen, ARM
16:50~17:00	Ending & Lucky Draw

2010 ARM 年度技術論壇新竹場

Time	General Session
08:30~09:00	Registration
09:00~09:05	Welcome Speech Philip Lu / President, ARM Taiwan
09:05~09:45	Keynote: The future is in your hands Tudor Brown / President, ARM
09:45~10:25	Keynote : New connected world - Powered by IC Technology Innovation Cliff Hou,侯永清, Senior Director DTP/R&D, TSMC
10:25~10:40	Break / Booth Visit
10:40~11:10	Keynote : Leveraging Advanced Physical IP to Deliver Optimized SoC Implementations at 40nm and below John Heinlein, Vice President Marketing, ARM
11:10~11:40	Keynote : Cortex-A5 to Cortex-A15: Accelerating Innovation in High-Value, High-Growth Applications Eric Schorn, Vice President Marketing, ARM
11:40~12:10	Keynote : The Future of Embedded Graphics Processors Ian Smythe, Director of Marketing,ARM
12:10~12:20	Lucky Draw
12:20~13:30	Lunch / Booth Visit

Topic	Track A Software Enablement	Track B Processor (GPU & CPU)	Track C Development Tools	Track D System Level SoC Implementation
13:30~14:00	Developing high performance graphics applications for Mali Anders Lassen, ARM	ARM Cortex-A15 – An Innovator's Choice Samuel Chiang, ARM	Linaro – Embedded Linux Collaboration Rob Coombs, Linaro	Proven Methodologies for Cortex-A9 Implementation >1 GHz Mickie Liu, ARM
14:00~14:10	Break / Booth Visit
14:10~14:40	Media Tablet Market Trend Roy Chen, ARM	Leading MCU Architecture and Ecosystem – Cortex-M series and CMSIS Leon Chen, ARM	SMP Software Migration Roberto Mijat, ARM	Keys to Silicon Realization of Gigahertz Performance and Lower Power ARM Cortex-A15 Ian Huang, Cadence
14:40~15:00	Break / Booth Visit
15:00~15:30	Enabling a Robust Mali Ecosystem Simon Hickman, ARM	Power-Efficient Processing with the Cortex-A5 Brian Jeff, ARM	Trust Zone and ePayment Roy Chen, ARM	Optimized 32/28-nm Design Solution for Green-by-Design SoCs – Advanced Energy Efficient Design Methodologies, Tools, Flow and IP Delivered Stanley Liao, Synopsys
15:30~15:40	Break / Booth Visit
15:40~16:10	Accelerating 3D UI Development on Android Phillip Burr, Mentor Graphics	Freescale Solutions based on ARM Technology Spanning Consumer, Industrial and Automotive Applications Jackson Liu, Vincent Wang, Freescale	Software Optimization by Using ARM Next Generation Linux Development Tool - DS-5 Leon Chen, ARM	Building a High Performance Power Efficient Cortex A and Mali Systems with ARM CoreLink Neil Parris, Socle
16:10~16:20	Break / Booth Visit
16:20~16:50	Connected Life at Digital World Tom Wang, ARM	Smart Energy Trend with ARM Roy Chen, ARM	Improving the Web with NEON Roberto Mijat, ARM	Web with NEON Roberto Mijat ARM Memory BIST your ARM Core for Optimal Performance T.P. Tai, Mentor Graphics
16:50~17:00	Ending & Lucky Draw

2010 ARM 年度技術論壇台北場

本屆ARM年度技術研討會，由ARM台灣分公司總經理呂鴻祥先生揭開序幕，歡迎大家蒞臨。上午主題演講精闢剖析產業未來發展與趨勢，讓與會嘉賓更了解產業脈動。左圖：ARM台灣分公司總經理呂鴻祥先生。右圖：ARM全球總裁Tudor Brown先生。

今年的年度論壇除了ARM全球總裁Tudor Brown將為各位帶來「The Future is In Your Hands」主題演講外，還邀請到Google台灣區總經理簡立峰博士、HTC Director of Software Architecture闕鑫地博士、等業界翹楚，共同以深入淺出的方式，從其代表廠商在產業鏈所處之關鍵環節角度切入，探討他們如何運用企業核心競爭力，在行動裝置應用市場上屹立不搖。左圖： Google台灣總經理簡立峰先生。中圖：HTC Director of Software Architecture闕鑫地博士。右圖：活動內容精采，各領導廠商精闢演說吸引眾多來賓，盛況空前，座無虛席。

下午以「Multimedia」、「Processor」及「Software Enablement/Development Tools」三大主題開設分組演講，邀集國內、外專業人士演講。左圖：ARM MPD Director of Marketing Ian Smythe先生。中圖：ARM台灣行銷部門經理Tom Wang先生。右圖：ARM產業生態系統經理Simon Hickman先生。

ARM Powered Product情境展示區，以與數位家庭產品為主題，展出一系列以ARM為核心的最新電子產品。

今年ARM年度技術研討會於活動現場舉辦抽獎活動，以精采好禮回饋與會來賓，上午場結束時抽出的幸運得主，可獲得HTC Desire，下午場結束時更抽出VIZIO液晶電視。左圖：抽獎活動獲得HTC Desire得主。右圖：抽獎活動獲得VIZIO液晶電視得主。

2010 ARM 年度技術論壇新竹場

本屆ARM年度技術研討會新竹場次，同樣由ARM台灣分公司總經理呂鴻祥先生揭開序幕，並由ARM全球總裁Tudor Brown將為各位帶來「The Future is In Your Hands」主題演講。此外，更邀請到台積電 Senior Director侯永清博士，與與會來賓快速掌握趨勢，共同邁入行動新紀元。左圖：ARM台灣分公司總經理呂鴻祥先生。中圖：ARM全球總裁Tudor Brown先生。右圖：台積電 Senior Director侯永清博士。

ARM年度技術研討會新竹場次吸引超過600位來賓參與盛會。

下午以「Multimedia」、「Processor」、「Software Enablement/Development Tools」及「SoC Implementation」
四大主題開設分組課程，邀集國內、外專業人士演講。左圖：ARM Mobile Computing Global ODM Manager 陳洛先生。中圖：ARM專案經理Brian Jeff先生。右圖：Synopsys產品應用工程師廖廷彬先生。

ARM Powered Product情境展示區，以與數位家庭產品為主題，展出一系列以ARM為核心的最新電子產品。

今年ARM年度技術研討會新竹場也於活動現場舉辦抽獎活動，以精采好禮回饋與會來賓，上午場結束時抽出的幸運得主，可獲得HTC Desire，下午場結束時更抽出VIZIO液晶電視。左圖：抽獎活動獲得HTC Desire得主。右圖：抽獎活動獲得VIZIO液晶電視得主。

2008：With ARM, We Can Achieve Everything

2008年，ARM以『With ARM, We Can Achieve Everything』為主題，於新竹、台北舉行年度技術研討會。現場除了『ARM主題攤位展示區』、『ARM Powered Product體驗區』、『合作夥伴攤位展示區』以及在『ARM主題攤位展示區』外，還展示各種ARM多核心解決方案及次世代行動運算平台，一次體驗最完整的ARM架構。

新竹議程

Time

General Session

08:30~09:00

Registration

09:00~09:15

Welcome Speech

09:15~09:45

Together We Can Do Anything / Tudor Brown

09:45~10:00

Code-O-Rama Award Ceremony

10:00~10:30

ARM Product Roadmaps and Future Technologies/ John Goodacre, ARM

10:30~11:00

Multimedia Codec Optimization for Neon/Cortex, Bill Lin, VisualOn

11:00~11:20

Break / Booth Visit

11:20~12:20

Leader Summit: Innovative Competition in an Intelligent Era
Moderator: Mr. Owen Lin, Consultant, Business Today
Panelist: Mr. Tudor Brown, President, ARM
Mr. Chin Wu, Chief Technology Officer, AsusTek
Mr. Chia Song Hwee, President and Chief Executive Officer, Chartered
Mr. Dave Archer, Managing Director, Taiwan Design Centre, Dell

12:20~12:30

Q&A

12:30~13:30

Lunch / Booth Visit

Topic

Track A
Processor

Track B
ARM Development Tools

Track C
Software

Track D
Implementation & Systems

Track E
MID

13:30~14:10

The Strategy, Reasoning
and Principles of ARM MPCore Multicore Technology
John Goodacre,
ARM

ARM High Performance Tools-RVDS 4.0
Elan Lennard, ARM

Migration from MIPS to ARM Core
Mickie Liu, ARM

Hierarchical Implementation Case Study of the ARM Cortex-A9 MPCore Multicore Processor
Eric Shih, Synopsys Taiwan

Adobe Open Screen Project & ARM
Brian Yang & Paul Yuan, Adobe

14:10~14:20

Break / Booth Visit

14:20~15:00

Future of Embedded Graphics - Market Drivers and Technology Challenges
Chris Porthouse,
ARM

How to Migrate from 8-bit Platforms to 32-bit Platform Using RVMDK
Leon Chen,
ARM

Understanding Multicore Software
John Goodacre,
ARM

Building Best in Class Implementatio of ARM Technology with ARM Physical IP
Craig Slorach,
ARM

Linux Package for Mobile Computing
Ubuntu

15:00~15:20

Break / Booth Visit

15:20~16:00

ARM and MCU Perspective
on Technical Direction
for Microcontroller
Samuel Chiang,
ARM
LabVIEW 與圖形化系統設計
Steven Chiang,
NI

A Primer: ARM Trace: ETM. ETB and Serial Wire Viewer / Profiler
Elan Lennard,
ARM

Code Debug for Multi and Single Core DSM Simulations
Michael Chen, Mentor Graphics

The Evolving Role of AMBA 3 (AXI) & Adaptive Verification IP for AXI
Prudence Lee,
ARM

Linux Package for Mobile Computing
Julian Hsu,
MontaVista
Mobile Browsing Experience Best Practice
CK Lai,
Opera

16:00~16:10

Break / Booth Visit

16:10~16:50

Next Gen. Baseband and ARM Embedded Processor
Tom Wang,
ARM

Optimize Code Using ARM Tools for the Architectural Features of an ARM Platform
Leon Chen,
ARM

Upgrade from ARM926RJ to ARM1176JZ-S
Haydn Povey,
ARM

低功耗設計的挑戰與解決方案
詹益治,
Cadence

Innovating up the Mobile Linux Ecosystem
Tomi Rauste,
Movial
The Quickest Path to Establishing Connectivity for the Go-To-Market Mobile Device
Mark Sage,
Intrinsyc

台北議程

Time	General Session
08:30~09:00	Registration
09:00~09:10	Welcome Speech
09:10~09:40	Together We Can Do Anything / Tudor Brown
09:40~10:10	ARM Product Roadmaps and Future Technologies / John Goodacre
10:10 ~ 10:20	Break / Booth Visit
10:20~10:50	Harnessing the Performance of the Cortex-A8 / Seshu Madhavapeddy, TI
10:50~11:20	Multimedia Codec Optimization for Neon / Cortex, Bill Lin, VisualOn
11:20~11:40	Collaborating for Success / Kevin Steptoe, Magma
11:40~11:50	Q&A
11:50~13:30	Lunch / Booth Visit
Topic	Track F Generic	Track E MID
13:30~14:10	ARM High Performance Tools-RVDS 4.0 Elan Lennard, ARM	ARM Ecosystem Bob Morris, ARM
14:10~14:20	Break / Booth Visit
14:20~15:00	How to Migrate from 8-bit platforms to 32-bit Platform Using RVMDK Leon Chen, ARM	Addressing MID Design Challenges with OMAP™ Platform Peter Duh, TI
15:00~15:20	Break / Booth Visit
15:20~16:00	The Complete Graphics Stack: Mali Software, Tools and Developer Relations Tim Menasveta, ARM	Adobe Open Screen Project & ARM Brian Yang & Paul Yuan, Adobe
16:00~16:10	Break / Booth Visit
16:10~16:50	Optimize Code Using ARM Tools for the Architectural Features of an ARM Platform Leon Chen, ARM	Mobile Browsing Experience Best Practice CK Lai, Opera
16:50~17:00	Ending & Lucky Draw

活動花絮一覽

精闢剖析專題演講及重量級領袖高峰論壇，吸引眾多來賓，盛況空前。

ARM Code-O-Rama設計大賽展示，讓全國大專院校的優秀設計人才結合所學及應用。

ARM Partner展示，展出一系列以ARM相關技術的最新電子產品

新竹活動剪影

台北活動剪影

TOP

全球性贊助商

黃金級贊助商

贊助商

Thunder Software Technology Co., Ltd. 中科創達軟體科技(北京)

2011 Code-O-Rama 設計大賽


				贊助廠商按照英文字母排序

台北場

2011/11/17 (四)
9:00am~5:30pm
台北喜來登大飯店B2
(台北市忠孝東路一段12號)

City：Taipei
2011/11/17 (Thur.)
9:00am~5:30pm
Sheraton Hotel B2
No.12, Sec. 1, Zhongxiao E. Rd.
Zhongzheng Dist.,Taipei City,
Taiwan R.O.C.

新竹場

2011/11/18 (五) 9:00am~5:10pm
新竹國賓大飯店10F
(請至1F ARM接待處報到)
(新竹市中華路二段188號)

City：Hsinchu
2011/11/18 (Fri.)
9:00am~5:10pm
Ambassador Hotel 10F
No.188, Sec. 2, Zhonghua Rd.,
Hsinchu City, Taiwan R.O.C.

洽詢專線

02-2578-8225 安專員
Email: ARM@erapr.com.tw

瀏覽人次

76526 次瀏覽

Time	General Session
08:30~09:00	Registration
09:00~09:05	Welcome Speech		Philip Lu President, ARM Taiwan
09:05~09:35	Investing for Innovation		Tudor Brown COO & Director, ARM
09:35~09:50	Code-O-Rama Award Ceremony
09:50~10:20	Architecture for Future SoC Design—Cortex-A9		Eric Schorn Vice President of Marketing, Processor Division, ARM
10:20~10:50	Market Trend for Embedded System		John Boladian Marketing Director, Windows Embedded Business, Asia Pacific & Great China Region, Microsoft
10:50~11:00	Break & Booth Visit
11:00~12:30	Panel Discussion Topic: SoC Design Trend		Facilitator: Philip Lu, President, ARM Taiwan Panelist: Tudor Brown, COO & Director, ARM K.C. Shih, CEO & Vice Chairman, GUC Dr. Mike Ma, Division Director, Exploratory Technologies Division, Advanced Technology Development Group, UMC Phil Dworsky, Director, Industry Alliances, Synopsys Dr. Chin-Long Wey, Director General, CIC Yuan-Hua Chu, Director, Processor & Application Division/STC, ITRI John Boladian, Marketing Director, Windows Embedded Business, Asia Pacific & Great China Region, Microsoft
12:30~12:35	Keynote Lucky Draw
12:35~13:30	Lunch & Booth Visit
Time	Track A Graphic & Multimedia	Track B ARM Development Tools	Track C P rocessor	Track D Physical IP
13:30~14:10	ARM Solutions for 3D User Interface Samuel Chiang FAE Manager, ARM Taiwan	Developing and Delivering Highly Optimized Linux Applications with RealView Tools Alex Growcoot Product Manager, Debug Solution, ARM	Solution for Handset to be Your Credit Card Tom Wang Manager of Marketing, ARM Taiwan	Analyzing a Design Flow for Complex SoCs Using EmBISTRx-Based Memory Mickie Liu FAE, ARM Taiwan
14:10~14:20	Break & Booth Visit
14:20~15:00	A Blended Multiprocessing RTOS for the ARM11 MPCore Multiprocessor Senthil Kumar FAE, eSOL	Using RealView® Tools to Improve Performance Leon Chen FAE, ARM Taiwan	ARM Multi-Core Technology Samuel Chiang FAE Manager, ARM Taiwan	Best Low-Power Solution for Leading IC Designs Jerry Chen IC Digital AE Leader, Cadence Taiwan
	Accelerating Windows Mobile RIL Development Max Lee APAC Engineering Manager, Intrinsyc
15:00~15:20	Break & Booth Visit
15:20~16:00	Portable Multimedia Platform—The Best Internet Experience on Any Device Pierre-André Divisia Chief Representative & Director, Sales, Asia-Pacific, Opera	ESL Modeling with ARM SoC Designer and System Generator Paul Y. Pan Project Manager, Avant	Multiprocessor Implementation Using ARM-Synopsys Reference Methodology with IC Compiler, Your Fast Track to High Performance, Low Power ARM Multicore Processor Cores Phil Dworsky Director, Industry Alliances, Synopsys	ARM PHY / DDR Solution Mickie Liu FAE, ARM Taiwan
16:00~16:10	Break & Booth Visit
16:10~16:50	Resolving the Multimedia Challenge : The Software Perspective Leon Chen FAE, ARM Taiwan	Design Automation for AMBA®Systems—AMBA Designer Nizar Romdhane RealView Technical Marketing, ARM	Delivering Value Through More Functionality at Less Cost—The Cortex-M3 MCU Opportunity Eric Schorn Vice President of Marketing, Processor Division, ARM	Introduction to SOI Technology Chen-Hua Tsai Manager of Exploratory Technology Integration, UMC
16:50~17:00	Booth Prize Draw & Ending

Time	General Session
13:00~13:30	Registration
13:30~13:40	Welcome Speech	Philip Lu, President, ARM Taiwan
13:40~14:20	Investing for Innovation	Tudor Brown, COO, ARM
14:20~15:00	Mobile Internet—Natural Evolution	Bob Morris, Director of Mobile Computing, ARM
15:00~15:10	Break & Booth Visit
15:10~15:30	Portable Multimedia Platform—The Best Internet Experience on Any Device	Pierre-André Divisia, Chief Representative & Director, Sales, Asia-Pacific, Opera
15:30~15:50	Accelerating Windows Mobile RIL Development	Max Lee, APAC Engineering Manager, Intrinsyc
15:50~16:20	Case Study: TI DaVinci Platform	Sunny Lee, Business Development Manager Asia Market Development, Texas Instruments Asia
16:20~16:40	Strategies to Design Handsets based on Next-Generation Mobile Platform	Richard Lee, Country Manager, Wind River Taiwan
16:40~16:50	Lucky Draw & Ending

Time	General Session
08:30~09:00	Registration
09:00~09:15	Welcome Speech
09:15~09:55	Keynote 1: Solution through Partnership Tudor Brown, Chief Operating Officer, ARM
09:55~10:35	Keynote 2: The Cortex Family of Processors Ashley Stevens, Solution Marketing Manager, ARM
10:35~10:55	Break / Booth Visit
10:55~12:00	Keynote 3: ARM in Emerging Applications – Healthcare, Toy, Automotive Tom Wang, Marketing Manager, ARM Taiwan
12:00~12:10	Q&A & Keynote Prize Draw
12:10~13:30	Lunch / Booth Visit
Topic	Track A SoC Design	Track B Software	Track C Tool / RVDS	Track D PIPD
13:30~14:10	3D Graphic Solution on Portable Application (Edward Plowman)	IEM Implementation in Windows CE (Sunny Cheng, Intrinsyc)	Advantages of Complete Microcontroller Device Simulation (Andrew Frame)	Velocity Interface: DDR 1/2 and PHY (Mickie Liu)
14:10~14:20	Break / Booth Visit
14:20~15:00	Advanced Debug and Trace Solution for Multi-core SoC (Samuel Chiang)	Introduction to ARM Embedded Software Solution (Michael Dimelow)	RealView Tools for Linux Application Development (Alex Growcoot)	Advanced Techniques for Using the ARM Power Management Kit (Leah Schuth)
15:00~15:20	Break / Booth Visit
15:20~16:00	Realizing the Multi-core Power Advantage with ARM11 MPCore and Linux (Ashley Steven)	M-Shield™ Mobile Security Technology (Sriram Kannan, TI)	System Generator for Early Software Development (Stephan Pees)	Low Power Implementation Design Flow using ARM's Power Management Kit (PMK) (Phil Dworsky, Synopsys)(Jack Chan, Cadence)
16:00~16:10	Break / Booth Visit
16:10~16:50	ARM1176JZ-S-AXI SoC Design (Tim Mace)	Building Advanced Applications with the ARM Graphics Stack(Gareth Vough, Jeff Lee, Hantro)	Using MontaVista Linux with ARM-based Processors (Julian Hsu)	Memory BIST/BISR Techniques for Complex SoC Designs (Prasad Saggurti )
16:50~17:00	Ending & Booth Prize Draw

歷年回顧

2010： The Future Is In Your Hands

2010 ARM 年度技術論壇台北場

2010 ARM 年度技術論壇新竹場

2009：A New Era of Smart Computing

2008：With ARM, We Can Achieve Everything

2007：Investing the Future

2006：Solutions through Partnership

歷年回顧

2010： The Future Is In Your Hands

2010 ARM 年度技術論壇 台北場

2010 ARM 年度技術論壇 新竹場

2009：A New Era of Smart Computing

2008：With ARM, We Can Achieve Everything

2007：Investing the Future

2006：Solutions through Partnership

2010 ARM 年度技術論壇台北場

2010 ARM 年度技術論壇新竹場